Wednesday, July 4, 2007

Billary Tuesday: Two Clintons for the Price of One

Growing up within walking distance of a Taco Johns “restaurant” was dangerous for more than the obvious reasons. Nicknamed “Toxic Juans,” me and my high school chums made a “runs for the border” every Tuesday to celebrate Taco Tuesday. Why only Tuesday? That was the only day I could afford to eat there on my daily food allowance. (Note: ice water was free.) Taco Tuesday has become a mainstay of Midwest Americana, so much so that the two-word phrase has been trademarked by Taco Johns.

The lean, mean Democratic Leadership Corporation branding machine begins branding the Clinton name in Iowa
Good thing, for it looks like the Clintons have begun tapping into the product branding foundation built up by President Bill Clinton in the ‘90s. Hillary Just Hillary started branding Hillary at the beginning of her campaign, but it was only a matter of time before the political branding and marketing efforts merged together.

Nonetheless, the Clinton’s product placement of Bill in Iowa this week should help solidify the merger for retail political consumers. The key for Hillary Just Hillary, as in any other marketing campaign, is to make sure that Bill’s branding doesn’t consume Hillary. This would be the equivalent of the Donkey Just Donkey in Shrek overshadowing Shrek’s ubiquitous green ogre image in consumer land. Only in the Clinton’s case, the opposite holds true, for Bill is Shrek -- so Hillary Just Hillary better be careful when it comes to branding the Clinton name. Like Taco Johns, political consumers may not be so willing to digest both Clintons come Caucus Day in Iowa.


Anonymous said...

Two-thirds of Americans sided with the British when they came here to regain control and enforce their taxes upon Americans. The Revolutionaries had big problems getting people to support them.

The majority of people were sheep back then, too.

The Revolutionaries came up with the idea of issuing paper promissory notes (a form of tradeable currency) that were backed by Spanish milled gold (gold coins). This was their way of issuing bonds in order to raise money to help them fight the British (bankers). None of these loans were ever paid back, by the way. The Spanish gold did not exist.

The British tried to introduce disorder into the system by creating counterfeit promissory notes. Benjamin Franklin overcame this problem by using leaves of common plants to create a unique imprint on each paper note. Each leaf print was unique, which means that counterfeit paper notes could no longer be printed in volume by the British.

As you can see, the bankers were a bunch of bastards back then, too.

Thomas Paine then anonymously wrote "Common Sense," which was a big hit and only after that happened, did broad public support for the Revolutionaries occur. This was, in fact, the single event that gave us our independence from the bankers.

Our writers and philosophers will ultimately be needed to do the same thing today. Rallying in the streets is great, signs are great, but all is for nothing if the writers and philosophers do not step forward to do their part.

You can read Thomas Paine's "Common Sense" at --