Wednesday, March 17, 2010

Rebranding War: What is it Good For?

What’s in a name? That which we call a war
By any other name would smell of death, destruction --
And a democratic resurrection
Of burning flesh dipped in oil
Buried deep in foreign soil…


Uncle Sam’s hot-shot marketing machine (sponsored by the Military Industrial Complex: Where one soldier’s misery is another man’s bottom-line prophecy…), armed with the monumental task of re-branding the war in Iraq. Which begs the question:

How does one sell repackaged rotten meat
To an electorate that’s fast asleep?

That is precisely what Obama’s marketing machine intends to find out when it re-brands the war in Iraq in September with “Operation New Dawn.” A little too close to the 1984 film “Red Dawn” for my taste. That film has already branded itself into the nostalgic catacombs of my memory. Not only can I not make this marketing leap of faith, but the thought of imagining a bunch of high school students, hopped up on Molotov hormonal cocktails, running around the hills flanking Baghdad and shouting “Wolverines!”will only serve to undermine the objectives of the current mission -- whatever the hell that is supposed to be.

"Red Dawn": The last line of defense standing between Capitalism and Communism (note the "Star Wars" product placement; George Lucas = merchandising genius)

By the way, the current US occupation in Iraq is known as Operation Iraqi Freedom, for those of you dear Civilians who did not know about the third re-branding since our troops were deployed to this oil-enriched wasteland. President Bush’s Marketing Team, deeply couched among the hidden branches of its Spin Machine, had initially branded the preemptive attack on Iraq “Occupation of Iraq,” which later evolved into “Second Gulf War” (a serious blunder, given the fact that everyone knows the sequel rarely lives up to the novelty of the first, not to mention the box-office profits tend to take a nose-dive). The D.C. Spinsters quickly realized their sinister marketing SNAFU and quickly plagiarized itself by pilfering its other major campaign in Afghanistan, “Operation Enduring Freedom” by replacing “Enduring” with “Iraqi.”

Read rest of post at Political Fallout's new Axis-of-Evil-Sister Site: Confessions of a Cold War Veteran


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